Humans have been accustomed to clothes for centuries now. We have moved far ahead from our ancestors, who used animal furs and various other natural sources to cover up themselves.
Today, we have a wide range of choices when it comes to clothing. Some of the famous clothing brands that have emerged and maintained their company's brand are GUCCI, PRADA, CHANEL, and Louis Vuitton. The popularity of a brand is also dependent on the celebrities and influencers who represent it.
In 2019, GUCCI became one of the luxury fashion brands to stop the use of animal fur.
The more popular celebrities you can robe in, the better will be the performance of the brand.
Victoria's Secret is an American lingerie, clothing, and beauty retailer known for its high visibility marketing and branding. It also hosts an annual fashion show with supermodels often termed as 'Angels'. In order to add extra charm to the shows, famous singers are invited to perform live.
When on one hand, we admire the showcase of the models in the ramp in their glamorous lingerie. On the other hand, we often judge people who don the same clothing outside the ramp.
Did it ever strike to you, how much skin show is too much? If yes, then Scientists have your answer.
Let us look at the interesting discovery by Scientists from the University of Leeds.
"According to the researchers, it's 40 percent. In a slightly hilarious study, scientists from the University of Leeds found that showing 40 percent of your skin attracts the most men. Exactly how did they nail down this figure? They observed women in nightclubs, analyzing how 'select' women dressed. To turn clothing into quantifiable data, they divided the body into quadrants—each arm was 10 percent; each leg,15; whole torso, 50—and took note of who covered what. The women who were approached most by men? Bare skin averaged out at around 40 percent. We'll take this one with a grain of salt, but how do you decide how much skin you show?". (Source: www.allure.com)
Do you agree with these findings? We might have different opinions.
However, this research is over a decade old and we need new materials to justify the new standards if available.
When it comes to the choice of clothing, the main subject of judgment are women.
What to wear and what not to wear are some of the common guidelines that are often provided by our guardians to keep the women in the family 'protected'. This has led to women coming up to address the issue as 'double standard of clothing'.
The social media platforms, Instagram, and Facebook have received criticisms from the feminist workers and also the artists for showcasing their double standards in the representation of nipples.
This is to be noted that Instagram and Facebook have banned the display of female nipples on their respective platforms. Instagram allows female nipples in the paintings and sculptures, but not typically in photography.
"Censoring photography is invalidating it as an art form”, said Joanne Leah, a Brooklyn-based photographer.
The censorship has also been questioned by the various LGBT+ supporters.
The main question asked is, "What about non-binary and transgenders? Is it still a female nipple if the person no longer considers themselves female but were born in a female's body?".
[Instagram even took down a photo of cake as it looked like female breasts. 😆😆]
In its address to various criticisms from the public for its ban on nipples on Instagram, the CEO of Instagram, Kevin Systrome has decided to speak up.
"Despite the censorship, the company is committed to artistic freedom", Systrom said, according to Business Insider. He did admit, however, that in order to scale effectively, there are [some] tough calls — banning the nipple included. He went on to blame Apple stating that Instagram operates under a 12+ rating, which under App Store Guidelines "may contain frequent or intense cartoon, fantasy or realistic violence, mild or infrequent mature or suggestive themes... which may not be suitable for children under the age of 12".
But, is it right to blame Apple?
Twitter, which has been around as a social networking site for a while is 4+ rated, but it has an abundance of adult content, which is easily available for the view of anyone. However, it's still running smoothly without any issues in the Apple App Store.
This has proven that Instagram needs to explain its actions further and it can't completely use Apple as its scapegoat.
In order to experiment with how well Instagram can distinguish the nipples, the volunteers decided to post the close-up pictures of their nipples with the identity of the person kept hidden.
The result: Instagram couldn't distinguish. So, why even bother censoring it?
Laura and her friend Nicky Newman, 32, run Secondary Sisters, a campaigning group to support other women with incurable secondary breast cancer.
In a heartbreaking incident, Laura Henrietta, 31, was accused of sexual activity for posting a video of her receiving reconstructive 3D nipple tattoos after losing her breasts. She has incurable cancer. Instagram has apologized to her and the post has been restored since then.
But, is an apology enough? Doesn't this incident demand changes in certain policies of Instagram?
Women from across the globe are still waiting for the day when their bodies and clothing would be freed from the burden of various cultural, religious, and sexual expectations that have been around us for years.
How long will be the wait? Will that day ever come?
How much skin is too much? Share with us in the comments section below.
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